Web & Mobile Applications

What this looks like in practice

The expensive version of this project is three teams building three versions of the same screen and disagreeing quietly about what the product is. The cheap version is one design system, one component library, and platform-specific code only where the platform genuinely differs — navigation, notifications, the camera, the store rules.

So the first artefact is not a screen. It is the component library and the tokens underneath it: type scale, spacing, states, error handling. Once that exists, screens get cheap, and — more useful — they stay consistent when they are built in parallel by different people.

AI features have to earn their latency

An assistant that takes four seconds to answer inside an app that otherwise responds instantly reads as broken, however good the answer is. We decide per feature: does this run on-device, does it stream so the wait is visible, or does it belong somewhere the user is not waiting on it? Some do not survive that question, and they should not.

Small audience before the store

A build goes to a limited group on both platforms before the public release. Store review cycles are slow, and finding out about a crash on a specific Android version after a full rollout costs a week you did not budget.

You own the pipeline afterwards

Signing, provisioning, release automation and crash reporting are set up in your accounts, in your name, documented. Shipping version two should not require a purchase order.